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THE INFLUENCE OF QULITY PUBLIC SERVICE DELIVERY SYSTEM ON CUSTOMER SATISFACATION IN SELECTED PUBLIC ORGANIZATION IN CASE OF ASSOSA WOREDA ADMINISTRATION
Aysheshim Asmamaw
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Abstract:

The purpose of this study was to operate the effect of service quality on customers satisfaction in selected public service office of Assosa woreda administration .The study was conducted with the objective of identifying the effect of quality service on customer satisfaction in selected public organizations in Assosa woreda Administration the study guided by the following research questions: What are the level of Service quality dimension in Assosa woreda administration, What is the relationship between Service Quality and Customer Satisfaction in the Assosa woreda administration and What are the major problems of Service Delivery and Customer Satisfactions selected public service office of Assosa woreda administration. The researcher conceptualized and developed five dimensions of quality service; Tangibility, Responsiveness, Reliability, Empathy and Assurance. A researcher used mixed research approach and descriptive and explanatory survey research design was employed.The researcher used purposive and random sampling technique to select the target population. The researcher collected primary data by using questionnaire and secondary data by document analysis. Data obtained through questionnaire were analyzed using statistical tools like frequency, percentage, mean, average mean, standard deviation, Pearson correlation and multiple regressions. Moreover, data gathered through questionnaire and document analysis were analyzed in narrative form to complement the quantitative findings. The research result indicated that quality service significantly affected customer satisfaction. Tangibility, reliability, responsiveness, Assurance and Empathy had significant positive effect on customer satisfaction based on the result came from both Quantitative and qualitative data findings. Based on the findings, it was concluded that the services at Assosa woreda administration was below average and this leads to lower customer satisfaction. In line with the above findings and conclusions, it was recommended that Government offices should provide continuous training to the employees on issues like responsiveness, confidence and communication skills to improve their customers and top management should employ/hire potential, self-motivated, enthusiastic employees who are capable to deal with customer and solve customer complaints and other issues in an effective manner.


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